AdCraft Success Stories

Client: TubeKick

Industry: Social Media Growth Marketing | Country: United States

🚨 Challenge:

• Campaign budget limited to $3,000
• Goal to increase Return on Ad Spend (ROAS) by 50%
• Needed better Instagram engagement, targeted follower growth, and conversion value uplift

✅ Solution:

• Audience Targeting & Optimization
  Refined high-intent audiences using behavioral insights and engagement patterns
• Performance-Based Content Promotion
  Boosted top-performing posts with data-driven A/B testing and optimized captions
• Engagement Automation
  Leveraged automated DMs, follows, and likes to drive quality interactions at scale
• Full Account Management
  Weekly audits, adaptive posting schedules, and strategic content planning

📈 Results (30 Days):

• ROAS increased by 66.63% (surpassed 50% goal)
• Conversion value rose to $7,831.61 (↑33.45%)
• Total ad spend kept at $2,859.78 (under $3,000 target)

🔍 Key Wins:

• Achieved above-target ROAS growth within a constrained budget
• Scaled high-quality engagement using lean automation
• Proved value of selective post-boosting vs. broad promotion
• Delivered measurable business value within 30 days

Client: E-commerce Brand

Industry: Mobile Accessories & Electronics | Country: United States

🚨 Challenge:

• Low product differentiation in a highly competitive mobile accessories market
• Struggled with cart abandonment and inconsistent ROAS
• Needed to maximize revenue growth with limited budget
• Only $6,468 available for ad spend during a key promotional period

✅ Solution:

• Full-Funnel Ad Strategy across Facebook, Instagram & Google
  → Segmented campaigns for cold, warm, and hot audiences
  → Urgency-driven retargeting for cart abandoners
• Product Bundling & UGC Integration
  → Created bundle offers to increase AOV
  → Leveraged user-generated content for authentic social proof
• AI-Driven Budget Optimization
  → Dynamically reallocated budget to high-performing ads
  → Paused underperforming sets in real time using ROAS/CTR triggers
• Conversion-Focused Landing Pages
  → Optimized layout with mobile-first design, sticky CTAs, and trust badges

📈 Results (30 Days):

• ROAS skyrocketed to 35.51x
• Revenue hit $229,660 from just $6,468 in ad spend
• High AOV & low CAC due to strategic bundling and trust-building assets

Client: Elite Solar​

Industry: Residential Solar Energy | Country: United States (Utah)

🚨 Challenge:

• Entering a saturated Utah solar market with limited brand recognition
• Needed to generate appointments fast to meet aggressive sales targets
• Lacked an internal lead qualification or scheduling system
• Required a solution that could deliver high-intent leads at low cost

✅ Solution:

• Localized Meta Ad Campaigns targeting homeowners with strong solar intent
• Highlighted “$0 Down Solar + Utility Bill Offset” to create urgency
• Implemented an AI-driven lead funnel with real-time disqualification logic
• Integrated instant booking via Calendly, with SMS/email reminders
• Deployed educational warm-up videos to prep leads before appointments

📈 Results (4 Days):

• 35 qualified appointments booked
• ~$28.57 per appointment (estimated CPA)
• Strong close rate of 30–40% reported by sales team
• Near-zero no-shows due to integrated follow-up system

Client: Alpha Solar

Industry: Residential Solar Energy | Country: United States (Texas)

🚨 Challenge:

• Inconsistent lead flow relying on referrals and door-to-door sales
• Needed to book appointments reliably across diverse Texas markets
• No automation in place for lead qualification or scheduling
• Wanted to replace manual outreach with a scalable digital system

✅ Solution:

• Launched geo-targeted social ad campaigns for high-intent regions in Texas
• Built a lead funnel with filters to exclude renters and low-credit applicants
• Integrated automated calendar booking, SMS/email reminders, and CRM sync
• Delivered educational video content post-lead capture to boost conversion

📈 Results (17 Days):

• 38 qualified appointments booked
• ~$32.50 cost per lead (estimated)
• Lead-to-appointment conversion rate of ~23%
• Close rate reported between 28–35%

Client: State2State Solutions

Industry: Residential Solar Energy | Country: United States (California)

🚨 Challenge:

• Urgent need to kickstart lead flow for a new sales team launch
• Historically relied on canvassing with inconsistent daily output
• Required proof-of-concept that digital lead gen could deliver same-day results
• Operating in a highly saturated California solar market

✅ Solution:

• Deployed a 24-hour flash campaign targeting key California counties with urgency-based messaging
• Created a frictionless booking funnel using Calendly and instant SMS/email notifications
• Applied real-time automation for qualification, routing, and appointment reminders
• Warmed leads with pre-call educational videos to reduce no-shows

📈 Results (1 Day):

• 8 qualified solar appointments booked in 24 hours
• Estimated CPA: ~$37.50
• 100% of leads passed pre-qualification filters
• Fully replicable system for other team launches or local tests